Client: Hello Fresh X Tinder | Category: Packaging/Print Design
During my time as a graphic designer for marketing agency Coffee N’ Clothes, I had the opportunity to create work for both HelloFresh and Tinder in designing their collaborative spice blend promotion.
By leveraging each brand’s target audience, the collaboration resulted in a tongue-in-cheek concept sure to spark social media buzz.
This design set consisted of around 7 rounds of revision, with changes being made to the overall design of the box, insert cards, and jar labels. Each version was built upon based on client suggestions, until the final design was approved and applied to die lines for print.
Box Design Process: