Two brands I had the opportunity to create for during my time as a graphic designer for marketing agency Coffee N’ Clothes were Food52 and Chosen Foods.

This collaboration showcased both the avocado oil based food product brand Chosen Foods collaborating with online community platform Food52 a holiday recipe kit giveaway bundle, featuring a pancake recipe, Chosen Foods products, and more.

In approaching this design, I wanted to stay true to the rustic and authentic feel of Chosen Food’s brand, while also highlighting the premium/luxury feel of Food52’s platform. To accomplish this, I used a mix of both brand’s fonts, created custom illustrations of the included recipe’s ingredients, and focusing on simple colors and the utilization of negative space.