Client: Hello Bobbie | Category: Logo Design/Illustration

During the fall of 2023, I had the opportunity to work on the development of the logo and brand identity for blog Substack Hello Bobbie. Through three rounds of revision, I worked with the client to achieve a fun, rustic, and illustrative feel.

Inspired by the works of artist and painter Mariano Rodriguez, I designed this logo in a cubist style while incorporating the use of hatching and offset colors to highlight the playful and vintage visual style of the client’s Substack blog.

ROUND I DESIGNS

ROUND II DESIGNS

ROUND III DESIGNS

*FINAL DESIGN